The Challenges

This particular client, unfortunately, had been using 3 different agencies to handle their Facebook Ads, Google Ads, and SEO.

Having been burned by all the agencies, this client wasn’t happy but was still certain that it could work – just needed to find the right agency.

What a beautiful mindset.

With this past experience, the client was overcautious when they on-boarded.

It was difficult to get complete historical information from the past agencies the client had worked with, making our initial audit and discovery process slower.

The Strategy

With the freedom of working on an overall marketing strategy, we made full use of every platform.

Facebook ads performance was assisted by great Google Ads campaigns and vice-versa.

This cross-targeting helped strengthen the SEO game for this client too.

Here’s a look at our process:

An initial audit and discovery.

Audience strategy along with complete and complex funnel strategy.

The marketing funnel was very complex and worked really well.

Our Facebook ads strategy allowed this client the ability to hyper-target their audience to grow their brand awareness and position them properly.

Using our Google AdWords, Display, and Google Shopping strategies, we were able to continue their brand awareness from our Facebook Ads strategy.

Google ads at the top of funnel campaigns to exploit user intent.

Retargeted with Facebook ads in the middle of funnel and bottom of funnel campaigns.

Last but not least, SEO captures the organic market.

The searches with relevant keyword optimization to get their brand in front of their market in literally every way.

The Results

A full marketing strategy gives you the opportunity to reach an enormous amount of your ideal audience in different ways. This client wanted us to work on their digital marketing as a whole and we always love working with this type of client. You have more freedom to try out different strategies and different channels to maximize the return on investment.

With our complete marketing strategy (Facebook Ads, Google Ads, and SEO) in place, within the next 3 months, we quadrupled the number of sales and the client’s overall sales grew to a whopping 173K.

The Challenges

The client had put in six months working on their complete marketing strategy and did not want to change much.

We had to prove our points by challenging the methodologies that had not worked well for them over the past six months.

The client had some negative feedback on their Facebook page as well as on Google.

Their site structure wasn’t SEO friendly and was hurting their overall SEO efforts.

The Strategy

When you really want to get your brand recognized and start building an audience that will follow you till the end of the earth, you need a full marketing plan.

Not just one channel, multiple channels.

After having produced mediocre results on their own for 6 months, they came on board and after 6 months with us, their multi-channel marketing began to build traction.

We focused on multi-channel marketing and integrated all our efforts.

Facebook ads were assisted by Google ads and Google ads were assisted by strong SEO practices.

We:

Ran an initial audit and discovery for their brand.

Ran competitor analysis and SWOT analysis.

Revised their ideal client avatar strategy.

Built a complete multi-channel, integrated marketing plan.

Built a full-Facebook funnel with a top, middle, and bottom of the funnel.

Launched Google search and shopping campaigns and keyword optimization.

Used Google Display to continue touchpoints on its customer base.

Optimized their website for most popular and alternate keywords (even misspelled words can drive traffic).

The Results

We love taking on challenges – This client thought our strategy wouldn’t work well for their business but agreed to implement it after humbling themselves.

In six months, we quadrupled the overall sales for this client. The total sales numbers were over $320K and almost 25% of the sales came from organic results.

The Challenges

The client had been burned by another agency.

The previous agency spent $10K on Facebook ads without real results.

We did not have any landing pages or offers to work with.

The pixel data was all messed up as the agency was using its own pixel instead of the client’s pixel.

We had 45 days to prove ourselves – the client was cautious after having burned in the past.

Our Strategy

Complete pixel installation – we couldn’t afford to lose data.

We worked with the client to come up with a Freemium Model.

We identified 2 products to test for the freemium model.

Created 4 different landing pages for the Freemium strategy.

Email marketing strategy for follow-up.

Retargeting funnel strategy.

The audience strategy was based on competitors, interests, job titles, and Lookalikes.

The Results

The results skyrocketed in the very first month.

Free plus shipping cost per result was as low as $5.40.

ROAS even for freemium products was positive because of the shipping charges900+ purchases recorded after the first month.

The cost per purchase for core products was below $8.

ROAS for core products jumped to 10.64% just from Facebook ads.

Email marketing conversion from a free product to a core product was 37%.

AOV was increased using bundle offers.

The Challenges

The client had spent over £5K with no real data or results

We only had 3 months initially to produce real results

The client did not have any lead magnets

There were no landing pages in place

All the previous campaigns were turned off in a way that we couldn’t leverage those results

Our Strategy

We started off with an in-depth audit of the ad account and the website

Identified that in order to achieve real results we need to have a lead magnet

We worked with the client to come up with a suitable lead magnet

Then we started running that lead magnet using Lead Ads

Despite tremendous results in the first month, we were not satisfied with the Lead Quality

We build 2 different landing pages and started testing them

Using new ads creatives was also part of our strategy

The Results

The results skyrocketed in the very first month

CPL from Lead Ads was below £0.50

The conversion rate of leads to subscriptions wasn’t that great initially

The client was still happy as new customers were coming in from Email marketing

After we launched the landing pages, the CPL went up a little

However, the conversion rate skyrocketed this time and the client was converting at a better rate

Within the first 2.5 months, we generated over 1,200 leads

And the client was able to convert 192 leads into subscription-based customers.

The Email Marketing Challenges

We had two un-engaged email lists

The customer email list had 13K contacts and the Leads email list had only 1,500 contacts

People on both lists had not received an email in 10 months

There was no email automation set up in the place

The client wanted immediate results.

Our Strategy

Based on the number of contacts in the customer email list, we decided to use that first

Now, these people had already used our client’s services, and most of the time, it is a one-time service

So these people couldn’t be repeat buyer

With this in mind, we decided to use the customer email list to get more reviews for our clients on Google, Yelp, and Trustpilot

We created a Review Email Sequence and started sending it out in batches.

The Results

We launched the Review Email Sequence to 5,000 contacts initially

Within the first 24 hours, we got 54 new, unsolicited, genuine reviews on Google alone!

We bagged 19 reviews on Yelp and Trustpilot in the first 24 hours. Boom!

The results didn’t slow down until the 3rd day, and we got over a hundred reviews in total with just one email

The email open rate on the first email was 35% along with a CTR of 7.21%

We didn’t stop there and had automation in place

People who had opened the email but didn’t review were sent a follow-up email

The contacts who had not opened the email at all were sent a separate email follow-up

The email open rate on the 2nd email was 68.09% with 8.04% CTR

People who had opened the email clicked the links, and didn’t submit the review were followed up with a separate email

By the end of our Review Email Sequence, we bagged 159 reviews in total on Google, Yelp, and Trustpilot